Released on = August 22, 2007, 6:43 pm

Press Release Author = Australian Emu Oil Products by Talyala

Industry = Healthcare

Press Release Summary = Australian Emu Farm finds rare and unusual Emu Egg. Second
only, in over 15 years of Emu Farming. This week in Keith, South Australia - An Emu
Farmer was out in the paddock going about one of his chores, collecting emu eggs to
incubate, when he stumbled upon an unusual sight. A rare double yoke Emu Egg that
one of the female breeding emus had laid. Not a usual occurrence.

Press Release Body = Keith, South Australia - August 22, 2007 -- Have you ever seen
an emu egg like this? This week in Keith, South Australia -- An Emu Farmer was out
in the paddock going about one of his chores, collecting emu eggs to incubate, when
he stumbled upon an unusual sight. A rare double yoke Emu Egg that one of the female
breeding emus had laid. The emu egg weighs 850 grams and is 190mm long and 285mm in
diameter. A normal emu egg weighs about 500grams and is about 130mm long. The Emu
Farm in Keith have been using eBay as a successful marketing tool for over a year
now and intend to put this emu egg up for auction later on down the track. There is
sure to be much interest in this unusual emu egg.

Phil & Chris Rogers have been in the Emu Farming Industry for over 15 years and have
collected over 20,000 emu eggs during this time -- and this is only the second time
they have seen an Emu Egg like this. Emus lay their eggs in Australia from about May
through to October and a female generally lays one egg about every three days. When
laid emu eggs are green in colour varying from lighter green to very dark green. The
shell of an emu egg has 7 different layers of colour ranging from the dark green
outside layer through to the last layer which is white. The layers in between are
shades of lighter green. This is what enables the egg to be carved. They are also
used by thousands of egg decorators throughout the world, where the crafts people
make jewelery boxes, clocks and all manner of art pieces with the shell. Some clever
people also like to paint the emu eggs, particularly with Australian scenes or
animals on them.

The Emu is the second largest flightless bird in the world and is related to the
ostrich, rhea, cassowary and kiwis. The emu is native to Australia and is a
protected species but it is allowed to be farmed under strict license laws. Emus are
also farmed in other parts of the world, mainly USA but Australia has a bit of an
advantage because they started out with a much wider genetic pool of emus than would
ever have been available overseas. This is because it is illegal to export either
live emus or full emu eggs (which could be fertile) out of Australia. Most of the
emus that the overseas farms have as breeding stock were probably from zoos or
wildlife parks. Years ago they were able to export to these places after meeting
rigorous guidelines.

Emu farming is a very lucrative business for those who have taken the time to market
their product. Phil and Chris have been doing this through the larger tourist
markets around Australia and over the years they have attended many shows, field
days and trade fairs. Emus are processed at between 12-18 months of age and the
farmer gets many products from one bird -- about 15kg of meat, 5-7 litres of Emu
Oil, emu feathers, emu eggs, body leather and leg leather. The meat is a dark red
meat with a slight gamey taste and is used mainly by restaurants. Emu Oil is mainly
known for its anti-inflammatory properties and helping people with arthritis, muscle
aches and joint pain, eczema, psoriasis and many other health complaints. The emu
feathers are used mainly for decoration and by the clothing & hat making industries.
Another by-product of the emu is the body leather and leg leather -- these items are
used to make a range of items including wallets, purses, belts, leather jackets,
handbags, shoes and boots.

Unfortunately like any new industry, the Emu industry here in Australia and
overseas, has had its ups and downs. In the early days there would have been
approximately 1500 licensed emu farms in Australia, now there would be lucky to be
50. This is creating a bit of a supply and demand problem, especially as more and
more people are getting to know the benefits of emu oil.

For more information please feel free to visit the Talyala Emu Farm website
www.emu-shop.com or phone free call 1800 18 18 15 (within Australia) or +61 8 8755
3026 from overseas


Web Site = http://www.emu-shop.com

Contact Details = Lot 140 Mount Charles Road
Keith, South Australia 5267
Phone: +61 8 8755 3026
Fax: +61 8 8755 3065
FREECALL 1800 18 18 15 (Within Australia Only)
email: talyala@emu-shop.com